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Can Credit Scoring Unlock Financial Growth in Sub-Saharan Africa?

Its been difficult to push the needle on credit scores in Africa.

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In developed economies, the individual credit score is the core enabler of consumer and small business finance. This score is used to determine the riskiness of a particular borrower when providing access to credit cards, home loans, car loans, rental contracts or any financial activity where the user is not paying upfront.

Without a credit scoring system, any business selling to a customer who cannot pay in full upfront must determine the creditworthiness of each potential customer on their own, dramatically narrowing the universe of customers with whom they are willing to do business.

In many parts of Africa, credit scoring mechanisms are in their infancy. This means most consumers do not have a readily available score by which third-party financial service providers can assess risk.

Building that scoring infrastructure is a significant task and is further hampered by the fact that most consumers in Africa don’t have formal jobs or formal paychecks and make most of their purchases in cash at informal marketplaces. In other words, the systematic documentation of economic activity is orders of magnitude less than what you may find in developed countries.

Alternative Methods with Mixed Results

As a result, a number of lending startups entered Africa, attempting to leap-frog traditional credit scoring systems by using different proxies for creditworthiness.

In East Africa, this includes Tala and Branch, which attempted to provide loans based on scraping mobile phone or social media data to predict creditworthiness or enforce repayments.

Local payment players such as Mpesa also innovated in the space through their Fuliza overdraft facility, where customers can complete payments ostensibly based on data from their Mpesa payment histories.

Fuliza works in partnership with the Commercial Bank of Africa. The branch has now acquired its own stake in a Kenyan Microfinance Bank. As the market matures, different configurations will emerge.

Also, read: A Promise & Peril of Digital Currency Revolution in Sub-Saharan Africa

But in each case lending decisions and credit algorithms draw on private data. The outcomes of that lending are only known by the lending company. In other words, there is no common information sharing across credit providing players that can help the next lender decide whether or not to provide a specific customer with credit.

The lack of cooperation leads to perverse incentives on the part of the borrower. For example, an individual can take out a loan from Lender A and then pay it back by taking a loan from Lender B, who then can be paid back with a Loan from Lender C. This can go on and on until the individual borrower disappears or dumps their mobile number, leaving a trail of non-performing loans and higher interest rates for legitimate borrowers.

Account Aggregator Network: Financial data-sharing system that enables  investing and credit facility easier, Government News, ET Government

Universal Consequences Lead to Better Habits

In order for credit to proliferate, the decision not to repay a loan must have universal consequences. A consumer must expect that poor decision making with one lender will be known by other lenders – regardless of mobile phone or bank account number.

So if an individual borrows from Lender A and fails to pay back that loan, Lender B should be aware of this fact so as to make an informed decision to lend to that individual.

Alternatively, good credit decisions such as paying back the loan on time should also follow the individual for a period of time, ultimately allowing lenders to offer better rates to less risky individuals.

Right now in Africa, bad behavior can be expunged with a relatively inexpensive new SIM card, while good behavior must be rebuilt one lender at a time. The system can even encourage irresponsible borrowing for those who figure out how to game it. And many do try.

In the absence of a universal credit scoring mechanism, lenders end up lending small amounts to anyone as a means of identifying who may actually pay them back.

This approach results in high interest rates to cover losses as well as coercive tactics to force the borrower to repay including debt-shaming and similar methods that are not sustainable over the long term. The combination of limited credit data along with a largely financially uninformed public can result in a lot of suffering on the part of borrowers and lenders.

Financial Inclusion is No Panacea

The focus of the “financial inclusion” narrative thus far has been on access. The problem with focusing exclusively on access over precision is many people end up in debt traps because access without training in effective personal finance habits results in bad debt.

Credit scoring is a metric by which good habits can be benchmarked and simply communicated. A high number is good, and a low number is bad. I would even argue extending credit without scoring and education in place can lead to more harm than good.

Education around responsible financial habits at the consumer and small business level is a must. Instead of pushing financial inclusion with products that can lead to debt-traps for those who don’t know how to use them, perhaps mission-driven organizations can focus more on proliferating financial education programs to inculcate beneficial financial habits.

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Identity and Data Collection is the Way

As most African countries are now instituting standardized government-issued identity cards, the unique numbers of these cards can be used to track consumers across financial service providers.

These financial institutions, be they banks, fintech, or mobile money operators, must share data through a third-party entity to create a comprehensive picture of an individual’s creditworthiness.

At the same time, such an entity will require regulatory oversight with respect to consumer privacy and consumer protection. This includes reasonable access to the data collected on that individual and a process in place to dispute incorrect data that may appear on their report.

Finally, the data collected is highly valuable as it is the basis for credit decision-making. That means data providers can be compensated for access to their data, and financial service providers seeking comprehensive credit data on specific individuals should also pay for that access.

Standard data collected to build this comprehensive score can include:

  1. Payment history: Making payments on time is good; late payments are bad.
  2. Credit utilization: Maximizing the use of total available credit shows that a consumer is open to overleveraging himself or herself, which increases the risk of default.
  1. Credit history length: The longer the period of responsible usage, the better
  1. Credit Accounts: Too many open accounts in a short period of time indicates poor planning on the part of the consumer or an attempt to pay one loan with another.
Understanding the informal economy in African cities: Recent evidence from  Kampala

Ultimately, cooperative data-sharing arrangements aim to reward consumers with good financial habits and better access to various lines of credit through increasingly automated processes. They limit lenders’ risk while enabling commerce for buyers and sellers. Corporate chain stores are not soon replacing Africa’s informal marketplaces.

Credit scoring will enable small traders and business people to scale and expand, resulting in financial inclusion that significantly reduces the suffering associated with failed loans.

I am a technology executive with over 20 years of leadership and commercial experience in startups and high-growth companies in emerging markets. I have a cross-functional background in business operations, strategy, development, and implementation, with a focus on financial services, media, and distributed energy. As the Group CEO and Co-Founder of AzamPay (payments processing) and Sarafu (e-commerce), I lead a combined team of over 180 employees across East Africa and am responsible for the overall vision, direction, and performance. Successfully grew the combined entity to cashflow-positive within 4 years exceeding $4 million in net revenue by 2024. I also co-founded AzamPesa, the only sim-independent licensed e-money wallet in Tanzania and the fastest growing mobile payments platform in Tanzania. I have extensive international experience in East Africa, South Asia, and the Middle East, where I have led and supported the expansion and operations of various ventures in fintech, telecommunications, media, and content, and captive power. I have also developed and managed strategic partnerships and alliances with key stakeholders, investors, and regulators, raising over $30 million in venture capital and securing multiple large contracts and deals. I regularly undertake internal and external training programs in Negotiation, Communication and other business related topics and have been sought after as a speaker on industry and related business topics at various conferences around the world. I hold a Masters in Public Policy from Harvard Kennedy School of Government, with a focus on political and economic development, and a Bachelor of Science Foreign Service from Georgetown University, with a major in international economics. I write about fintech, innovation, and emerging markets.

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